Below is a press release by PRWeb.com and our products.

Filling a Void In Home Theater Market

When Steven Bell couldn’t find fine furniture for his home theater electronics equipment, he launched Performance Furniture to fill the void. Today the company is one of the only manufacturers of high-quality home theater furniture, which they sell over the internet – directly to consumers at substantial savings.

Morris Plains, NJ (Performance Furniture), January 3, 2007 – When Steven Bell couldn’t find an armoire or cabinet for his new top-of-the-line HDTV, he discovered a huge void in the Home Theater market: There was no fine furniture that could accommodate the newest electronic Home Theater equipment.  

So Bell launched his first line of Performance Furniture to fill the void. That was in 1998 and today, Performance Furniture manufactures an ever-growing line of high-quality Home Theater furniture and sells it over the internet directly to consumers at substantial savings. 

“Even after eight years, Performance Furniture is still the only place consumers can find heirloom quality furniture worthy of their equipment and attractive enough for their home,” Bell says.  

Despite the fact that the Home Theater furniture market represents one of today’s fastest growing and highest-grossing segments, Bell says it is also one of the most under-served. 

“With today’s revolutionary advances in technology, consumers have an endless variety of TV and stereo options to choose from. But try to find high quality Home Theater furniture to house it and you’re pretty much out of luck.” 

Bell admits that consumers looking for inexpensive stands and cabinets should have no trouble finding them in electronics stores. But he says people looking for fine furniture may be in for a shock.  

“Incredible as it sounds, today’s furniture manufacturers still don’t realize that TV’s come in sizes larger than 36-inches! I’ve seen hundreds of people buy amazing new LCD HDTV equipment then struggle for months to find quality furniture that houses their equipment and also looks good in their home.”

‘Traditional To Transitional’ Home Theater Furniture

Style and design are extremely important to the upscale homeowners who comprise the Home Theater market. Catering to their preferences, Performance Furniture makes cabinets in a variety of styles described as “Traditional to Transitional” as these are the styles most favored by people looking for Home Theater furniture today.

 Performance Furniture Cabinets Come In Six Categories:

TV/Stereo Cabinets, Audio Cabinets, Cinema Cabinets, Theater Cabinets, High Definition Armoires and Home Theater Armoires.

Within these categories consumers can choose from a variety of styles and finishes designed to go with almost every home décor within the traditional to transitional furniture category.

 Buy Direct And Save Big Bucks

One of the most noticeable differences between Performance Furniture and other fine furniture stores is price. Performance Furniture is an online company that sells direct to consumers at substantial savings over retail. For example, an armoire that Performance Furniture sells for $2,500 would normally retail anywhere from $6,500 to $7,000. Because the company doesn’t sell to retailers, consumers save at least 50% and usually quite a bit more by buying direct. Current prices for Performance Furniture products range from $877 for a TV stereo cabinet to armoires starting at $1,983 and going up to $3,600.

Online Ordering With Lots Of Personal Contact

For people who may be hesitant about ordering furniture over the internet, Bell says Performance Furniture offers many guarantees and assurances to make their purchase simple, enjoyable and worry-free.

“To begin with, we don’t leave things up to chance. We really get to know our customers because we talk to them over the phone – so we know exactly what they’re looking for, and they know exactly what to expect. Most times they’re thrilled because they get more than they expect.”

Most Furniture Deliveries Put You To Work

In most cases, the furniture you purchase from a retail store has been packaged and stored in one warehouse, then moved to another warehouse enroute, before it is finally delivered and dropped into your garage. Upon arrival, you have to unpack it, get it into your home, and only then do you get a chance to see what it actually looks like and what condition it’s in. Hopefully, you don’t have to send it back! 

Compare This To White Glove Delivery…

Just Sit Back, Relax. And If You’re Not Thrilled, Send It Back 

Every piece of Performance Furniture is blanket wrapped, delivered to your home and placed exactly where you want it. Then it’s unwrapped for your inspection where it’s guaranteed perfect. If you’re not happy, just say the word and the company will wrap it up and take it back – for absolutely any reason. ““

“No one has ever returned furniture because they didn’t like it or because they expected something different. Our quality versus price ratio is just too high,” Bell says. The company has replaced a piece of furniture with the same item only three times in its history due to minor damage that occurred in transit. “Most people can’t believe how beautiful the furniture actually looks in person and virtually 100% of our customers say they are totally satisfied.”  

Timing Is Everything  

If you’re like most customers, once you buy, you want it right away. While the typical wait for heirloom furniture can be as long as three months, delivery time for Performance Furniture is two weeks anywhere in the U.S.   

For more information about Performance Furniture and its products, contact Steven Bell .

About Performance Furniture

Performance Furniture manufactures high-end, heirloom quality Home Theater furniture for today’s high-tech electronic equipment and sells it over the internet directly to consumers at substantial savings.  

Contact: Steven Bell

 Back to the Press Room

Copyright © 1997-2007 Innovative Corporation. All Rights Reserved..
Product Photography By Lon Harding